Science suggests plausible mechanisms but not the full story

A person swimming in the River Thames
A person swimming in the River Thames
Swimming in the Thames by Elizabeth Tarr


A swimmer next to a river
A swimmer next to a river
Ready to swim © Simon Griffiths


As a publisher, little annoys me more than incoherent writing

Photo by Wesley Tingey on Unsplash


And what I learned from them

Photo by Sarah Kilian on Unsplash


Here’s how they do it

Dan in his studio (by Dan Holton)


Especially in the middle of winter

Image by Richard Winter

1. Rarity value


Use this framework to create more writing opportunities

A paddle boarder on a lake
A paddle boarder on a lake
Image by Katia Vastiau


They say it’s for their health and well-being. Does the science support this?

Image by Katia Vastiau


Six things to think about for a successful email newsletter

Photo by John Schnobrich on Unsplash


Picture by Lulu Pearl

Simon Griffiths

I am the founder and publisher of Outdoor Swimmer magazine (https://www.outdoorswimmer.com). I write about swimming, writing, marketing, business & publishing.

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